Appeal Letters

Every few months the zoo will send out an appeal letter to members to get the message out about fundraising and the mission of conservation. Here are a few of the designs I created for the letter and envelope. Since each letter is printed using Pantone, there’s a lot of thought when it comes to picking the color. When choosing, I like to think of the season it mails in, the story we’re telling, and what will work best with the photos being used.